It’s bad enough that one person had the idea to turn Snap, Crackle, and Pop into nightmare fuel for kids, but not only did one person think it up, another person drew it and a team of managers approved it.
I get the idea of making a Halloween themed special edition, particularly when some families still give out Rice Krispies Treats made with marshmallow fluff to trick or treaters, but bloodsucking Snap, Crackle, and Pops aren’t the way to go about it.
Mashing up cute and horrific can work. In the 1990s, Nickelodeon ran a series called Real Monsters that my kids found entertaining and also worked for adults, but it takes a gentle touch.
Also, what’s with the weird goatee beards? Hipster vampire gnomes?
By the way, there originally was a fourth Rice Krispies elf named Pow that came and went in the 1950s. When the characters were animated for television ads, ventriloquist Paul Winchell was the voice of Crackle.
"Hipster vampire gnomes?" LOL They are clearly trying too hard. Don Draper would've sent this back to creative, Kellogs would never have seen it!
I felt creepiness as soon as I saw Rice Crispies in the logo. Avoidance of processed foods is all that stands between me and ludicrous proton pump inhibitor usage. That said: now that all three look like Shaggy's slacker relatives, where's Scooby?